Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C4FB
RGB
151, 196, 251
HSL
213, 93%, 79%
HSB
213, 40%, 98%
CMYK
40, 22, 0, 2
LAB
77, -5, -32
LCH
77, 33, 261
OKLCH
0.81, 0.09, 254
XYZ
50, 53, 99
LUV
77, -23, -51
HWB
213, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.