Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C6DA
RGB
151, 198, 218
HSL
198, 48%, 72%
HSB
198, 31%, 85%
CMYK
31, 9, 0, 15
LAB
77, -12, -15
LCH
77, 20, 231
OKLCH
0.80, 0.06, 226
XYZ
46, 52, 74
LUV
77, -24, -22
HWB
198, 59%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.