Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C6FA
RGB
151, 198, 250
HSL
212, 91%, 79%
HSB
212, 40%, 98%
CMYK
40, 21, 0, 2
LAB
78, -6, -31
LCH
78, 32, 259
OKLCH
0.81, 0.09, 251
XYZ
50, 54, 98
LUV
78, -24, -48
HWB
212, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.