Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C7CA
RGB
151, 199, 202
HSL
184, 32%, 69%
HSB
184, 25%, 79%
CMYK
25, 1, 0, 21
LAB
77, -16, -7
LCH
77, 17, 204
OKLCH
0.80, 0.05, 201
XYZ
44, 52, 64
LUV
77, -24, -8
HWB
184, 59%, 21%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.