Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C7DB
RGB
151, 199, 219
HSL
198, 49%, 73%
HSB
198, 31%, 86%
CMYK
31, 9, 0, 14
LAB
77, -13, -15
LCH
77, 20, 230
OKLCH
0.80, 0.06, 225
XYZ
46, 53, 75
LUV
77, -24, -22
HWB
198, 59%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.