Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C7EE
RGB
151, 199, 238
HSL
207, 72%, 76%
HSB
207, 37%, 93%
CMYK
37, 16, 0, 7
LAB
78, -9, -25
LCH
78, 26, 250
OKLCH
0.81, 0.07, 243
XYZ
49, 54, 89
LUV
78, -24, -38
HWB
207, 59%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.