Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C8D6
RGB
151, 200, 214
HSL
193, 43%, 72%
HSB
193, 29%, 84%
CMYK
29, 7, 0, 16
LAB
78, -14, -12
LCH
78, 19, 221
OKLCH
0.80, 0.05, 217
XYZ
46, 53, 71
LUV
78, -25, -17
HWB
193, 59%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.