Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C8D7
RGB
151, 200, 215
HSL
194, 44%, 72%
HSB
194, 30%, 84%
CMYK
30, 7, 0, 16
LAB
78, -14, -13
LCH
78, 19, 223
OKLCH
0.80, 0.06, 219
XYZ
46, 53, 72
LUV
78, -25, -18
HWB
194, 59%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.