Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C8D9
RGB
151, 200, 217
HSL
195, 46%, 72%
HSB
195, 30%, 85%
CMYK
30, 8, 0, 15
LAB
78, -14, -14
LCH
78, 20, 226
OKLCH
0.80, 0.06, 221
XYZ
46, 53, 73
LUV
78, -25, -19
HWB
195, 59%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.