Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C8DD
RGB
151, 200, 221
HSL
198, 51%, 73%
HSB
198, 32%, 87%
CMYK
32, 10, 0, 13
LAB
78, -13, -16
LCH
78, 21, 231
OKLCH
0.81, 0.06, 226
XYZ
46, 53, 76
LUV
78, -25, -23
HWB
198, 59%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.