Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C8E2
RGB
151, 200, 226
HSL
201, 56%, 74%
HSB
201, 33%, 89%
CMYK
33, 12, 0, 11
LAB
78, -12, -18
LCH
78, 22, 237
OKLCH
0.81, 0.06, 232
XYZ
47, 53, 80
LUV
78, -25, -27
HWB
201, 59%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.