Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97C9EB
RGB
151, 201, 235
HSL
204, 68%, 76%
HSB
204, 36%, 92%
CMYK
36, 14, 0, 8
LAB
78, -11, -22
LCH
78, 25, 244
OKLCH
0.81, 0.07, 238
XYZ
49, 54, 87
LUV
78, -25, -34
HWB
204, 59%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.