Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97CBDD
RGB
151, 203, 221
HSL
195, 51%, 73%
HSB
195, 32%, 87%
CMYK
32, 8, 0, 13
LAB
79, -14, -15
LCH
79, 21, 226
OKLCH
0.81, 0.06, 221
XYZ
47, 55, 76
LUV
79, -26, -20
HWB
195, 59%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.