Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97CBE2
RGB
151, 203, 226
HSL
198, 56%, 74%
HSB
198, 33%, 89%
CMYK
33, 10, 0, 11
LAB
79, -13, -17
LCH
79, 22, 232
OKLCH
0.81, 0.06, 227
XYZ
48, 55, 80
LUV
79, -26, -25
HWB
198, 59%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.