Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97CBFF
RGB
151, 203, 255
HSL
210, 100%, 80%
HSB
210, 41%, 100%
CMYK
41, 20, 0, 0
LAB
79, -8, -31
LCH
79, 32, 256
OKLCH
0.82, 0.09, 249
XYZ
52, 57, 103
LUV
79, -26, -49
HWB
210, 59%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.