Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97CDD5
RGB
151, 205, 213
HSL
188, 42%, 71%
HSB
188, 29%, 84%
CMYK
29, 4, 0, 16
LAB
79, -17, -10
LCH
79, 19, 211
OKLCH
0.81, 0.06, 207
XYZ
47, 55, 71
LUV
79, -27, -12
HWB
188, 59%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.