Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97CDEF
RGB
151, 205, 239
HSL
203, 73%, 76%
HSB
203, 37%, 94%
CMYK
37, 14, 0, 6
LAB
80, -12, -23
LCH
80, 26, 242
OKLCH
0.82, 0.07, 236
XYZ
50, 56, 90
LUV
80, -27, -34
HWB
203, 59%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.