Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97CFE4
RGB
151, 207, 228
HSL
196, 59%, 74%
HSB
196, 34%, 89%
CMYK
34, 9, 0, 11
LAB
80, -15, -17
LCH
80, 22, 228
OKLCH
0.82, 0.06, 223
XYZ
49, 57, 82
LUV
80, -28, -23
HWB
196, 59%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.