Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97CFF3
RGB
151, 207, 243
HSL
203, 79%, 77%
HSB
203, 38%, 95%
CMYK
38, 15, 0, 5
LAB
80, -12, -24
LCH
80, 27, 243
OKLCH
0.83, 0.08, 237
XYZ
51, 58, 93
LUV
80, -28, -36
HWB
203, 59%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.