Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D0FA
RGB
151, 208, 250
HSL
205, 91%, 79%
HSB
205, 40%, 98%
CMYK
40, 17, 0, 2
LAB
81, -11, -27
LCH
81, 29, 247
OKLCH
0.83, 0.08, 241
XYZ
53, 59, 99
LUV
81, -28, -41
HWB
205, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.