Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D2E2
RGB
151, 210, 226
HSL
193, 56%, 74%
HSB
193, 33%, 89%
CMYK
33, 7, 0, 11
LAB
81, -17, -14
LCH
81, 22, 221
OKLCH
0.83, 0.06, 216
XYZ
50, 58, 81
LUV
81, -29, -19
HWB
193, 59%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.