Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D4DF
RGB
151, 212, 223
HSL
189, 53%, 73%
HSB
189, 32%, 87%
CMYK
32, 5, 0, 13
LAB
81, -18, -12
LCH
81, 22, 213
OKLCH
0.83, 0.06, 210
XYZ
50, 59, 79
LUV
81, -30, -15
HWB
189, 59%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.