Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D4EC
RGB
151, 212, 236
HSL
197, 69%, 76%
HSB
197, 36%, 93%
CMYK
36, 10, 0, 7
LAB
81, -16, -18
LCH
81, 24, 229
OKLCH
0.84, 0.07, 224
XYZ
51, 60, 88
LUV
81, -30, -26
HWB
197, 59%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.