Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D5DA
RGB
151, 213, 218
HSL
184, 48%, 72%
HSB
184, 31%, 85%
CMYK
31, 2, 0, 15
LAB
81, -20, -9
LCH
81, 22, 205
OKLCH
0.83, 0.06, 202
XYZ
49, 59, 75
LUV
81, -30, -11
HWB
184, 59%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.