Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97DAF2
RGB
151, 218, 242
HSL
196, 78%, 77%
HSB
196, 38%, 95%
CMYK
38, 10, 0, 5
LAB
83, -17, -19
LCH
83, 26, 227
OKLCH
0.85, 0.08, 222
XYZ
54, 63, 93
LUV
83, -32, -27
HWB
196, 59%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.