Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97DBE6
RGB
151, 219, 230
HSL
188, 61%, 75%
HSB
188, 34%, 90%
CMYK
34, 5, 0, 10
LAB
83, -20, -13
LCH
83, 24, 212
OKLCH
0.85, 0.07, 209
XYZ
52, 63, 84
LUV
83, -33, -16
HWB
188, 59%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.