Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97DDE7
RGB
151, 221, 231
HSL
188, 63%, 75%
HSB
188, 35%, 91%
CMYK
35, 4, 0, 9
LAB
84, -21, -12
LCH
84, 24, 210
OKLCH
0.85, 0.07, 207
XYZ
53, 64, 85
LUV
84, -33, -15
HWB
188, 59%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.