Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97DEF6
RGB
151, 222, 246
HSL
195, 84%, 78%
HSB
195, 39%, 96%
CMYK
39, 10, 0, 4
LAB
84, -19, -19
LCH
84, 27, 226
OKLCH
0.86, 0.08, 221
XYZ
56, 65, 97
LUV
84, -34, -27
HWB
195, 59%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.