Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97E0FC
RGB
151, 224, 252
HSL
197, 94%, 79%
HSB
197, 40%, 99%
CMYK
40, 11, 0, 1
LAB
85, -18, -21
LCH
85, 28, 229
OKLCH
0.87, 0.08, 224
XYZ
57, 67, 102
LUV
85, -34, -31
HWB
197, 59%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.