Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
982908
RGB
152, 41, 8
HSL
14, 90%, 31%
HSB
14, 95%, 60%
CMYK
0, 73, 95, 40
LAB
35, 46, 45
LCH
35, 64, 45
OKLCH
0.45, 0.15, 35
XYZ
14, 8, 1
LUV
35, 88, 27
HWB
14, 3%, 40%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.