Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
983108
RGB
152, 49, 8
HSL
17, 90%, 31%
HSB
17, 95%, 60%
CMYK
0, 68, 95, 40
LAB
36, 43, 46
LCH
36, 63, 47
OKLCH
0.46, 0.15, 38
XYZ
14, 9, 1
LUV
36, 83, 29
HWB
17, 3%, 40%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.