Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
983206
RGB
152, 50, 6
HSL
18, 92%, 31%
HSB
18, 96%, 60%
CMYK
0, 67, 96, 40
LAB
37, 42, 47
LCH
37, 63, 48
OKLCH
0.46, 0.14, 39
XYZ
14, 9, 1
LUV
37, 82, 30
HWB
18, 2%, 40%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.