Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
984C2E
RGB
152, 76, 46
HSL
17, 54%, 39%
HSB
17, 70%, 60%
CMYK
0, 50, 70, 40
LAB
42, 31, 33
LCH
42, 45, 47
OKLCH
0.50, 0.11, 42
XYZ
16, 12, 4
LUV
42, 59, 27
HWB
17, 18%, 40%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.