Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
985AC2
RGB
152, 90, 194
HSL
276, 46%, 56%
HSB
276, 54%, 76%
CMYK
22, 54, 0, 24
LAB
49, 40, -45
LCH
49, 60, 312
OKLCH
0.58, 0.16, 310
XYZ
26, 18, 53
LUV
49, 22, -72
HWB
276, 35%, 24%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.