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Ochre

#98742E

A balanced, moderate ochre — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.

Meaning

Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.

Applications

Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.

Conversion

HEX
98742E
RGB
152, 116, 46
HSL
40, 54%, 39%
HSB
40, 70%, 60%
CMYK
0, 24, 70, 40
LAB
51, 9, 43
LCH
51, 44, 78
OKLCH
0.58, 0.10, 81
XYZ
20, 19, 5
LUV
51, 29, 44
HWB
40, 18%, 40%
Pantone
7503 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named brown on shades of brown, or all families on colors.