Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
989AFF
RGB
152, 154, 255
HSL
239, 100%, 80%
HSB
239, 40%, 100%
CMYK
40, 40, 0, 0
LAB
67, 18, -51
LCH
67, 54, 289
OKLCH
0.73, 0.14, 281
XYZ
43, 37, 99
LUV
67, -7, -84
HWB
239, 60%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.