Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98AECA
RGB
152, 174, 202
HSL
214, 32%, 69%
HSB
214, 25%, 79%
CMYK
25, 14, 0, 21
LAB
70, -3, -17
LCH
70, 17, 259
OKLCH
0.74, 0.05, 255
XYZ
39, 41, 62
LUV
70, -13, -25
HWB
214, 60%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.