Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98AECF
RGB
152, 174, 207
HSL
216, 36%, 70%
HSB
216, 27%, 81%
CMYK
27, 16, 0, 19
LAB
70, -2, -20
LCH
70, 20, 263
OKLCH
0.75, 0.05, 258
XYZ
39, 41, 65
LUV
70, -13, -30
HWB
216, 60%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.