Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98AED1
RGB
152, 174, 209
HSL
217, 38%, 71%
HSB
217, 27%, 82%
CMYK
27, 17, 0, 18
LAB
70, -2, -21
LCH
70, 21, 265
OKLCH
0.75, 0.06, 260
XYZ
40, 42, 66
LUV
70, -13, -31
HWB
217, 60%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.