Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98AFCD
RGB
152, 175, 205
HSL
214, 35%, 70%
HSB
214, 26%, 80%
CMYK
26, 15, 0, 20
LAB
70, -3, -18
LCH
70, 18, 260
OKLCH
0.75, 0.05, 255
XYZ
39, 42, 64
LUV
70, -13, -27
HWB
214, 60%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.