Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98B2D2
RGB
152, 178, 210
HSL
213, 39%, 71%
HSB
213, 28%, 82%
CMYK
28, 15, 0, 18
LAB
71, -4, -19
LCH
71, 20, 259
OKLCH
0.75, 0.05, 254
XYZ
40, 43, 67
LUV
71, -15, -29
HWB
213, 60%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.