Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98B7CA
RGB
152, 183, 202
HSL
203, 32%, 69%
HSB
203, 25%, 79%
CMYK
25, 9, 0, 21
LAB
73, -8, -13
LCH
73, 15, 240
OKLCH
0.76, 0.04, 235
XYZ
41, 45, 62
LUV
73, -17, -19
HWB
203, 60%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.