Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BAE2
RGB
152, 186, 226
HSL
212, 56%, 74%
HSB
212, 33%, 89%
CMYK
33, 18, 0, 11
LAB
74, -5, -24
LCH
74, 25, 259
OKLCH
0.78, 0.07, 253
XYZ
44, 47, 79
LUV
74, -18, -37
HWB
212, 60%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.