Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BBC5
RGB
152, 187, 197
HSL
193, 28%, 68%
HSB
193, 23%, 77%
CMYK
23, 5, 0, 23
LAB
74, -11, -9
LCH
74, 14, 221
OKLCH
0.77, 0.04, 217
XYZ
41, 46, 60
LUV
74, -18, -12
HWB
193, 60%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.