Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BCD4
RGB
152, 188, 212
HSL
204, 41%, 71%
HSB
204, 28%, 83%
CMYK
28, 11, 0, 17
LAB
74, -8, -16
LCH
74, 18, 243
OKLCH
0.78, 0.05, 238
XYZ
43, 47, 69
LUV
74, -19, -24
HWB
204, 60%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.