Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BCD9
RGB
152, 188, 217
HSL
207, 46%, 72%
HSB
207, 30%, 85%
CMYK
30, 13, 0, 15
LAB
74, -7, -19
LCH
74, 20, 248
OKLCH
0.78, 0.06, 243
XYZ
43, 48, 73
LUV
74, -19, -28
HWB
207, 60%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.