Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BEE2
RGB
152, 190, 226
HSL
209, 56%, 74%
HSB
209, 33%, 89%
CMYK
33, 16, 0, 11
LAB
75, -7, -22
LCH
75, 23, 253
OKLCH
0.79, 0.07, 247
XYZ
45, 49, 79
LUV
75, -20, -34
HWB
209, 60%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.