Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BEF8
RGB
152, 190, 248
HSL
216, 87%, 78%
HSB
216, 39%, 97%
CMYK
39, 23, 0, 3
LAB
76, -2, -33
LCH
76, 33, 266
OKLCH
0.80, 0.09, 259
XYZ
48, 50, 96
LUV
76, -20, -53
HWB
216, 60%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.