Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98BFCA
RGB
152, 191, 202
HSL
193, 32%, 69%
HSB
193, 25%, 79%
CMYK
25, 5, 0, 21
LAB
75, -12, -10
LCH
75, 15, 221
OKLCH
0.78, 0.04, 217
XYZ
42, 48, 63
LUV
75, -20, -13
HWB
193, 60%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.