Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C2CB
RGB
152, 194, 203
HSL
191, 33%, 70%
HSB
191, 25%, 80%
CMYK
25, 4, 0, 20
LAB
76, -13, -9
LCH
76, 16, 216
OKLCH
0.79, 0.05, 212
XYZ
43, 50, 64
LUV
76, -22, -12
HWB
191, 60%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.